Monday, 3 December 2012

Week 2: Politics and Sport


Politics play a major role in the sport industry; politicians use the strong Australian sporting culture to relate with the wider community that they may not reach with standard campaigning. Politics surrounding sport can be an effective way for politicians to communicate to the public and gain support, it can also backfire. As much as Australians love sport, a lack of knowledge or understanding by a politician can have quite the opposite effect, as shown by The Victorian Sports Minister.

http://sportsbusinessinsider.com.au/news/category/events-and-hosting/vic-sports-ministers-embarrassing-snafus-in-pre-origin-news-conference/

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