SWOTs analysis is a tool used to discover
information about the direction that a club wishes to improve. SWOT stands for
Strength, Weakness, Opportunities and Threats listing relevant issues that your
team or club faces on a regular basis can help build a strategy to reach their
goals. For example a SWOT for my local university rugby league team.
Strength: Strong volunteer support
Weakness: Retaining consistent playing group
Opportunities: High number of new students each year
Threat: Other university groups attracting players
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