Week 10:Keeping people happy

Supporters and fans are referred to as the customer of the sporting business, and the customer is always right?
Fans and supporters can effect a way a team preforms during a season, match day support helps the confidence of players preform to a higher standard to not let down their followers, fans also contribute to the club through team memberships and merchandise, keeping the fans happy plays a major role in the success of any club or team.
On occasions losing support of fan can cause major problems, with such a strong emotional connection to a player, team or region fan can become uncontrollable. 

 http://www.dailymail.co.uk/sport/football/article-1322748/Wayne-Rooney-death-threat-Angry-fans-outside-home.html

http://www.youtube.com/watch?v=7t31MmA-JCY

Week 9: Culture

Culture is effectively built within an organisation or team generated from the history or past endeavors of that team, its can often be inflexible and not easy to change a culture of a club or organisation. Culture can be transferred from past player to new player almost as a tradition. For example within the rugby league club that I play with there is a ritual that is conducted on the new players day, each new player must drink a seahorse( Team mascot ) shout made up of a shot of tequila, a shot of rum and a schooner of beer. This apparently started over 40 years ago when the club was created, a seeming stupid thing to do but has continued to be past on from year to year.
Professional levels of competition place a heavy emphasis on a positive and winning culture.

http://au.sports.yahoo.com/cricket/videos/watch/3705cc44-db27-378d-bc1d-dd18623c3278/ausport_cricket/

Week 8: Dimensions of sports marketing

There are two dimensions of sports marketing.

1. Marketing of sports products and services. 
2. Marketing non-related products through sport. 

Both types of marketing are evident at most sporting events, from the highest in professional all the way to non-profit matches and local events. Non-profit  teams can seek sponsorship in exchange for printed logos on team apparel or ground signage.

Example of marketing at a professional level, placing coca-cola products in front of the coaches box.

Week 7: Show me the money

Money plays a significant role in all three sectors of sport, state, commercial and non-profit. Sport is a type of business, like any business require adequate financial backing to survive. Financial management has been divided into four phases.

Recreational : Smaller in size and funds requires to continue running operating, relying on help from volunteers.

Commercialisation: Increased revenue needed as staff and players receive payment, sponsorship begins to play a part in this phase.

Bureaucratisation: Is controlled by an administration and will also require increased revenue.

Corporatisation: Gains revenue predominantly from sponsorship, broadcasting rights and merchandise sales.

http://www.newcastleknights.com.au/sponsorship-opportunities



 

Week 6: What is Governance

What is governance? 

Governance is the framework that all well managed business needs to follow to create a successful franchise, competition or committee, and sport is no different. Organization and responsibility is an important aspect when developing the framework. Both corporate and non-profit organizations require a high level of communication and understanding to build a successful governing body, each person knowing their role can increase the productivity of the organization.