Week 8: Dimensions of sports marketing

There are two dimensions of sports marketing.

1. Marketing of sports products and services. 
2. Marketing non-related products through sport. 

Both types of marketing are evident at most sporting events, from the highest in professional all the way to non-profit matches and local events. Non-profit  teams can seek sponsorship in exchange for printed logos on team apparel or ground signage.

Example of marketing at a professional level, placing coca-cola products in front of the coaches box.