Supporters and fans are referred to as the customer of the sporting business, and the customer is always right?
Fans and supporters can effect a way a team preforms during a season, match day support helps the confidence of players preform to a higher standard to not let down their followers, fans also contribute to the club through team memberships and merchandise, keeping the fans happy plays a major role in the success of any club or team.
On occasions losing support of fan can cause major problems, with such a strong emotional connection to a player, team or region fan can become uncontrollable.
http://www.dailymail.co.uk/sport/football/article-1322748/Wayne-Rooney-death-threat-Angry-fans-outside-home.html
http://www.youtube.com/watch?v=7t31MmA-JCY
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