Sunday, 27 January 2013

Week 7: Show me the money

Money plays a significant role in all three sectors of sport, state, commercial and non-profit. Sport is a type of business, like any business require adequate financial backing to survive. Financial management has been divided into four phases.

Recreational : Smaller in size and funds requires to continue running operating, relying on help from volunteers.

Commercialisation: Increased revenue needed as staff and players receive payment, sponsorship begins to play a part in this phase.

Bureaucratisation: Is controlled by an administration and will also require increased revenue.

Corporatisation: Gains revenue predominantly from sponsorship, broadcasting rights and merchandise sales.

http://www.newcastleknights.com.au/sponsorship-opportunities



 

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