Culture is effectively built within an organisation or team generated from the history or past endeavors of that team, its can often be inflexible and not easy to change a culture of a club or organisation. Culture can be transferred from past player to new player almost as a tradition. For example within the rugby league club that I play with there is a ritual that is conducted on the new players day, each new player must drink a seahorse( Team mascot ) shout made up of a shot of tequila, a shot of rum and a schooner of beer. This apparently started over 40 years ago when the club was created, a seeming stupid thing to do but has continued to be past on from year to year.
Professional levels of competition place a heavy emphasis on a positive and winning culture.
http://au.sports.yahoo.com/cricket/videos/watch/3705cc44-db27-378d-bc1d-dd18623c3278/ausport_cricket/
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